James Madison University

Promotores de Salud (English)

Welcome to the Promotores de Salud website. Here you’ll find everything you need to know about what we do, why we do it, and how to help so explore on!

What is Promotores de Salud?
Promotores de Salud, is a  lay health promoter program that is dedicated to improving access to health care and health education for all Hispanics in the Central Shenandoah Valley. 

How does it work?
The beauty of the system is that we are reaching the community through the community! The program trains Hispanic women and men to be  health resource persons, providing family, friends, neighbors and co-workers with effective and culturally-appropriate health information. We create  a cultural bridge between Hispanic residents and health and human services providers, reducing health disparities and  making healthy living a real possibility for individuals and families across the Central Shenandoah Valley. The Promotores attend a 40-hour training program that focuses on specific health needs within the Hispanic community, particularly for those with no health insurance or those from low income families. Promotores then share their new knowledge and skills with others by doing “health contacts.” Each health contact is tracked and turned in so we can measure the effectiveness of the program. 

Why are Promotores necessary?
Unfortunately, many Hispanics face similar challenges while living and working within our community. Communication barriers and the absence of health insurance often limit access to basic services. Many Hispanics also do not have a medical home or relationship with a primary health care provider. The combination leads to a lack of preventative information and diagnoses of prevalent health issues. Promotores help by breaking down the language barrier, assisting in enrolling eligible children in Medicaid or insurance plans, and by distributing and explaining Spanish language health materials.

Who can be a Promotor/a?
Are you an active and outstanding member of your Hispanic community? Would you like to help those around you better understand how to care for themselves and their families? Then join our team! Men and women are equally encouraged to participate and children as young as 14 can become certified as long as a parent attends the course with them.

I’d like to participate! What will it cost?
It’s free! The program provides all educational materials, food, childcare, and transportation free of charge.

Great! How do I sign up?
Contact Deborah Foy at (540) 568-5284 for information on the next 40 hour training and to sign-up. Please leave a message with your name and number! You can also email her a filled out registration form at foydb@jmu.edu. Follow the “For Promotores” link to find the form. It’s that easy!