James Madison University

Promotores de Salud (English)

Promotores de Salud, a Hispanic lay health promoter program, addresses community needs through the community itself. The program trains Hispanic women and men to be lay health resource persons in their community. Promotores focus on specific health issues within the Hispanic community, providing family, friends, neighbors and co-workers with effective and culturally-appropriate health information The program also provides a cultural bridge between Hispanic residents and health and human services providers, reducing health disparities and helping make healthy living a real possibility for all in our community.

Promotores attend a 40-hour training program that focuses on specific health needs within the Hispanic community, particularly for those with low incomes or no health insurance. Promotores study a variety of health topics and then share their new knowledge and skills with others.

The Promotores de Salud "health encounters" include the following:

  • Referrals to health care organizations
  • Family planning
  • Blood pressure screenings
  • Vaccination information
  • Assistance in filling out forms
  • HIV/AIDS awareness/prevention
  • Nutrition education
  • Tuberculosis awareness/prevention
  • The disease model/prevention

From 2000 to 2005, trained Promotores made almost 8,000 encounters in the Harrisonburg-Rockingham community.

For more information, please contact Promotores de Salud at 540-568-5284 or email the program director, Deb Foy at foydb@jmu.edu